Wednesday, November 30, 2011

ARE TV COMMERCIALS HERE FOREVER??

Will TV commercials forever hound us?

Can the curse of TV commercials ever be broken?

THANK ALL THE GODS FOR THE REMOTE CONTROL.


All you couch potatoes will soon be able to enjoy television dramas and soap operas without commercial interruption. This is something kin to having a little bit of heaven in our TV-watching. The new regulations go into effect Jan.1, 2012.

There is just one hitch in this great television “happening.” It is in the People’s Republic of China, not the United States of America.

According to a story by Wang Yan in last week’s CHINA DAILY, the new television regulations were passed “in accordance with the people’s interests and demands.”

No longer will TV ads interrupt the viewers dramas. No longer will films made for television be chopped up in ten minute segments by tomato soup or exercise bikes. Or, the worst: car dealership promotions.

American TV dramas and skits are written in eight minute segments. The last moment of the segment must have something that will cause you to endure the commercials and return to the story.

This is why watching a Hollywood movie on television is so appalling. These films were not written to be chopped into little pieces by the networks.

Over the course of ten hours, American viewers will see approximately three hours of advertisements. This is twice the number of commercials that we had to endure during the 1960s. Not a good omen for the future of TV viewing.

When the remote control device came on the market it was as if the Lone Ranger had come riding into our living rooms to deliver us from the barrage of commercials. Just like he saved the rancher’s daughter’s homestead, so the remote saved our sanity.

The remote control inventor should be awarded the Nobel Prize and receive a handsome check for every clicker sold. No one has invented a more stress-relieving gadget than the ingenious TV remote thingamajig.

While American television continues its advertising bombardment with no end in sight, we can find solace with our remote by our side.

The first television advertisement was broadcast in the United States on July 1, 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The 20-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over "America runs on Bulova time.”

In the UK, the British Broadcasting Corporation is funded by a license fee and does not screen adverts apart from the promotion of its own future programming. On the commercial channels, the amount of airtime allowed for advertising is an overall average of 7 minutes per hour.

Television networks and local stations thrive on political campaigns. They are considered indispensable but are seldom held to “truth in message” creed of potato chips or salsa.

Political advertising in France is heavily restricted, and some, like Norway, completely ban it. Hooray for the Norwegians.

The Chinese government said the move to cut commercials from the middle of dramas would "improve the level of public cultural services, protect people's basic cultural rights and leave the people satisfied."

This is probably as happy a government edict as the Chinese have ever had. There were cheers from Hainan Island in the south to the banks of the Ice Festivals in Harbin.

Hold on to that remote and have an extra as backup in case of breakdown, for I do not see our government passing any regulations “in accordance with the people’s interests and demands.”

Remember, life is more fun when the commercials are muted. If the government and industry learn how much we love our clickers, they may ban them!

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Would the world be better off without religion?

DEBATE: Would the world be better off without religion?

In the opening decade of the 21st century, there is still debate on the question: “Would the world be better off without religion?” This archaic debate appears to be alive and flourishing, with a multitude of pros and cons, what-ifs and why-nots.

John Donvan of ABC News was the moderator for this most recent debate on Nov. 15. The Oxford-style debate was held in New York University’s Skirball Center for the Performing Arts. An excellent place for such a debate: a play-acting, make believe venue.

The debate unfolded with Matthew Chapman and A.C. Grayling speaking for the motion that the world would be better off without religion. They contended that religious strife has been at the center of many wars; that a person can be good and moral without being religious; that blind religious faith denies the reality of the sciences.

Both men, renowned non-religious writers, none more famous than Matthew Chapman, the great-great-grandson of Charles Darwin. With such a lineage he was a natural for denying the good of religion in world history. He is the author of “Trials Of The Monkey: An Accidental Memoir.”

Likewise A. C. Grayling, a British philosopher and professor, has written more than 20 books on philosophy, religion and reason. One book is aptly and humorously titled: “Against All Gods.”
On the side of religion were Rabbi David Wolpe and Dinesh D'Souza. They were against the motion that religion was not good for the world. They contended that religion not only was, but is a vital instrument in the stability of society; provides a moral compass; and provides many “why” answers – why things happen and what life is for.

David Wolpe, the rabbi of Sinai Temple in Los Angeles, was voted the best pulpit Rabbi by Newsweek. He is the author of seven books, including “Why Faith Matters.”

Dinesh D'Souza, author of “What's So Great About Christianity,” argued against the motion, believing that the world would not be better off without religion.

Following the debate the audience voted and 59 percent of them agreed the world would be better off without religion, while 31 percent disagreed. Ten percent of the audience remained undecided.
Nothing was resolved just as in the faux debates our politicians engage in these days. The age old questions remain: Does religion breed intolerance, violence, and the promotion of medieval ideas? Or should we concede that overall, it has been a source for good, giving followers purpose, while encouraging morality and ethical behavior?

Back in my Hong Kong days a neighbor friend was a television personality. He had a television talk and variety show on HK-TVB. On a whim he came up with a segment he called: “Is there a God?” The program aired live (this was before video tape) at five-thirty in the afternoon. It was only on the English language channel. If anyone was watching the program it was accidental.

It was really just a time filler and a lark for the Aussie moderator. I wish I could remember his name for he was a most likeable chap. Actually, I never met an Australian I didn’t like. My first cousin Joe Frank Johnson after flying for Air America during the Vietnam War liked Australia so much he and his wife and daughter settled there. Now he even talks like them. Australians are just good people who happened to grow up clinging to the bottom rim of the world.

The viewer’s vote came in 4 to 4 on there being a God. I suggested to the show’s producer that a more interesting debate might be along different lines, such as comparing the warrior-God of the Old Testament with the loving-God of the New Testament; or how does evil evolve from a religious conviction?

The debate will always be with us as long as religious and their non-religious neighbors continue to know so little about the subject.

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